ABSTRACT
This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test statistic test. The work was summarized followed by find which related the firms can increase the level of patronage of their product through activities poor response finance and time were some of the construction the researcher faced in the conduct of the research. However, this work has shown that advertising is a tool for increasing patronage.
TABLE OF CONTENT
Title page . . . . . . . . . i
Declaration . . . . . . . . ii
Approval page . . . . . . . . iii
Dedication . . . . . . . . iv
Acknowledgement . . . . . . . v
Abstract . . . . . . . . . vi
Table of contents . . . . . . . v
This topic is a study on the Impact of Advertising on Business Profitability (A case study of PZ Plc Lokoja Branch). It is aimed at highlighting the strategies for increasing profits of the business through advertising. Primary data for this study was obtained through the use of questionnaire and was tested using the chi-square test statistic test. The work was summarized followed by find which related the firms can increase the level of patronage of their product through activities poor response finance and time were some of the construction the researcher faced in the conduct of the research. However, this work has shown that advertising is a tool for increasing patronage.
TABLE OF CONTENT
Title page . . . . . . . . . i
Declaration . . . . . . . . ii
Approval page . . . . . . . . iii
Dedication . . . . . . . . iv
Acknowledgement . . . . . . . v
Abstract . . . . . . . . . vi
Table of contents . . . . . . . v
CHAPTER ONE
1.0 Introduction . . . . . . . . 1
1.1 Historical background of PZ Nigeria . . . . 2
1.2 Statement of the problem . . . . . . 3
1.3 Objectives of the study . . . . . . 4
1.4 Statement of hypothesis . . . . . . 5
1.5 Significant of the study . . . . . . 5
1.6 Scope of the study . . . . . . . 8
1.7 Limitations of the study . . . . . . 8
1.8 Definition of the key terms . . . . . 8
1.0 Introduction . . . . . . . . 1
1.1 Historical background of PZ Nigeria . . . . 2
1.2 Statement of the problem . . . . . . 3
1.3 Objectives of the study . . . . . . 4
1.4 Statement of hypothesis . . . . . . 5
1.5 Significant of the study . . . . . . 5
1.6 Scope of the study . . . . . . . 8
1.7 Limitations of the study . . . . . . 8
1.8 Definition of the key terms . . . . . 8
CHAPTER TWO: LITERATURE REVIEW
2.0 Definition of advertising . . . . . . 10
2.1 Objective of advertising . . . . . . 10
2.2 Marketing mix and advertising relationship . . 12
2.3 Behavioral science and advertising . . . . 14
2.4 Evaluating issues that affect consumer choice of a
particular advertising medium . . . . . 16
2.5 The principle of effective advertising . . . . 17
2.6 Types of advertising . . . . . . . 19
2.7 Criticism of advertising . . . . . . 20
2.8 Evaluation of effective advertising . . . . . 21
2.9 Regulation of advertising . . . . . . 22
2.0 Definition of advertising . . . . . . 10
2.1 Objective of advertising . . . . . . 10
2.2 Marketing mix and advertising relationship . . 12
2.3 Behavioral science and advertising . . . . 14
2.4 Evaluating issues that affect consumer choice of a
particular advertising medium . . . . . 16
2.5 The principle of effective advertising . . . . 17
2.6 Types of advertising . . . . . . . 19
2.7 Criticism of advertising . . . . . . 20
2.8 Evaluation of effective advertising . . . . . 21
2.9 Regulation of advertising . . . . . . 22
CHAPTER THREE
3.1 Sources of data collection . . . . . . 24
3.2 Population size . . . . . . . . 24
3.3 Sample size . . . . . . . 24
3.4 Method of data collection . . . . . . 25
3.5 Techniques of data analysis . . . . . . 25
3.6 Questionnaire design distribution and collection . . 25
3.1 Sources of data collection . . . . . . 24
3.2 Population size . . . . . . . . 24
3.3 Sample size . . . . . . . 24
3.4 Method of data collection . . . . . . 25
3.5 Techniques of data analysis . . . . . . 25
3.6 Questionnaire design distribution and collection . . 25
CHAPTER FOUR
4.1 Data presentation . . . . . . . 26
4.2 Test of hypothesis . . . . . . . 31
4.1 Data presentation . . . . . . . 26
4.2 Test of hypothesis . . . . . . . 31
CHAPTER FIVE: SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1 Summary , . . . . . . . . 34
5.2 Recommendations . . . . . . . 35
5.3 Conclusion . . . . . . . . . 36
Bibliography
Appendix I
5.1 Summary , . . . . . . . . 34
5.2 Recommendations . . . . . . . 35
5.3 Conclusion . . . . . . . . . 36
Bibliography
Appendix I
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 01). The Impact Of Advertisement On Business Profitability (a Case Study Of Pz Nigeria Plc Lokoja Branch).. ProjectStoc.com. Retrieved 01, 2016, from https://projectstoc.com/read/6947/the-impact-of-advertisement-on-business-profitability-a-case-study-of-pz-nigeria-plc-lokoja-branch-216
"The Impact Of Advertisement On Business Profitability (a Case Study Of Pz Nigeria Plc Lokoja Branch)." ProjectStoc.com. 01 2016. 2016. 01 2016 <https://projectstoc.com/read/6947/the-impact-of-advertisement-on-business-profitability-a-case-study-of-pz-nigeria-plc-lokoja-branch-216>.
"The Impact Of Advertisement On Business Profitability (a Case Study Of Pz Nigeria Plc Lokoja Branch).." ProjectStoc.com. ProjectStoc.com, 01 2016. Web. 01 2016. <https://projectstoc.com/read/6947/the-impact-of-advertisement-on-business-profitability-a-case-study-of-pz-nigeria-plc-lokoja-branch-216>.
"The Impact Of Advertisement On Business Profitability (a Case Study Of Pz Nigeria Plc Lokoja Branch).." ProjectStoc.com. 01, 2016. Accessed 01, 2016. https://projectstoc.com/read/6947/the-impact-of-advertisement-on-business-profitability-a-case-study-of-pz-nigeria-plc-lokoja-branch-216.
- Related Works
- Economic Impact Of Indigenous Furniture Companies In Enugu State A Special Reference To Ambrozing Furniture Nigeria Limited Enugu
- The Role Of Trade Fair In Marketing Of Goods And Services (a Case Study Of Enugu Chamber Of Commerce)
- Trade Fair As An Instrument Of Increasing Sales In Business Organization. A Case Study Of Emily Millionaire Industry Limited, Enugu
- Promotion Of Small And Medium Scale Enterprises In The Development
- Accountability In Public Sector: A Pre-condition For Economic Growth And Development In Nigeria. (a Case Study Of N Newy-norty Local Government Of Anambra State
- The Effect Of Manpower Training And Development On The Productivity On The Employees Of Niger State Polytechnic (zungeru)
- Public Relation As A Strategy For Maximizing Profit In An Organization
- The Importance Of Ethics And Social Responsibilities To A Business Organisation
- The Role Of Publci Relations In The Mainteance Of Industrial Harmony (a Case Study Of Enugu State
- The Role Of Small Industries In The Economic Development Of Nigeria (case Study Of Redima Sachet Water)