ABSTRACT
This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.
Location and relocation of business at a better sight as important as the growth of the business.
Down sizing small–scale shops encourages higher profit margin from the specific field of treatment.
Discounts free gifts and bonus attract customers patronage.
Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors
to survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date
TABLE OF CONTENT
TITLE PAGE ii
APPROVAL PAGE iii
DEDICATION iv
ACKNOWLEDGEMENT v
ABSTRACT vi
TABLE OF CONTENT viii
CHAPTER ONE
INTRODUCTION 1
1.1 General Background to the Subject Matter. 1
1.2 Objective Of The Study 3
1.3 Problems Associated With The Subject Matter 4
1.4 The Importance Of Studying The Area 5
1.5 Definition Of Important Terms 6
1.6 References 9
CHAPTER TWO
2.0 LITERATURE REVIEW 10
2.1 The Concept Of Small-Scale Retail Enter. 10
2.2 School Of Thoughts Within The Subject Area 13
2.3 Different Methods Of Studying The Problem 16
2.4 Summery 19
2.5 References 22
CHAPTER THREE
3.0 CONCLUSION 23
3.1 Data Presentation 23
3.2 Analysis Of The Data 25
3.3 Recommendation 28
3.4 Conclusions 31
3.5 Bibliography 32
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2015, 10). Survival Strategies Adopted By Small –scale Retail Outlets In Nigeria (a Case Study Of Eastern Shop Ogui Road Enugu).. ProjectStoc.com. Retrieved 10, 2015, from https://projectstoc.com/read/6722/survival-strategies-adopted-by-small-ndash-scale-retail-outlets-in-nigeria-a-case-study-of-eastern-shop-ogui-road-enugu-2318
"Survival Strategies Adopted By Small –scale Retail Outlets In Nigeria (a Case Study Of Eastern Shop Ogui Road Enugu)." ProjectStoc.com. 10 2015. 2015. 10 2015 <https://projectstoc.com/read/6722/survival-strategies-adopted-by-small-ndash-scale-retail-outlets-in-nigeria-a-case-study-of-eastern-shop-ogui-road-enugu-2318>.
"Survival Strategies Adopted By Small –scale Retail Outlets In Nigeria (a Case Study Of Eastern Shop Ogui Road Enugu).." ProjectStoc.com. ProjectStoc.com, 10 2015. Web. 10 2015. <https://projectstoc.com/read/6722/survival-strategies-adopted-by-small-ndash-scale-retail-outlets-in-nigeria-a-case-study-of-eastern-shop-ogui-road-enugu-2318>.
"Survival Strategies Adopted By Small –scale Retail Outlets In Nigeria (a Case Study Of Eastern Shop Ogui Road Enugu).." ProjectStoc.com. 10, 2015. Accessed 10, 2015. https://projectstoc.com/read/6722/survival-strategies-adopted-by-small-ndash-scale-retail-outlets-in-nigeria-a-case-study-of-eastern-shop-ogui-road-enugu-2318.
- Related Works
- Functions And Achievements Of Government Support Agencies In The Development Of Entrepreneurship In Enugu State. (a Case Study Of National Directorate Of Employment (n.d.e)
- Management And Conservation Of In-land Fisheries Resources In Nigeria: (a Case Study Of Osimiri Dudu Flood Pond In Anambra State).
- Effect And Evaluation Of Leadership Styles And Its Efficiency ( A Case Study Of Emenite Nigeria Plc Enugu State)
- Crisis Management In The Public Sector”. A Case Study Of The Enugu North Local Government (enlg)
- The Role Of Personnel Department In Manpower Training And Development
- The Efect Of Uncontrolable Importation On Indegineous Industries (a Case Study Of Nigeria Breweries Plc)
- Inventory Valuation Management And Control In Manufacturing Organisation
- On The Analysing Debt-management Techniques In Business Organization In Nigeria. (a Case Study Of Nigeria Bottling Company Plc. Enugu
- An Appraisal Of Social Responsibility On Corporate Organization In Enugu. (a Case Study Of Anambra Motor Manufacturing Company (anammco) Emene, Enugu)
- Influence Of Staff Training And Development On Operations Of Non Governmental Organization. (a Case Study Of Anammco Enugu.