ABSTRACT
This study examines improving strategic planning skills to sustain competitive service delivery in GTBank. Both primary and secondary data were used for the analysis of the study. Primary data was collected using interviews and administration of questionnaires on a purposive sample of 150 staff. Secondary data was collected from journals, magazines, textbooks, internet, etc. The study revealed that the bank has drawn up several strategic plans and religiously implemented them since its establishment. It also came to the fore that the bank enjoys competitive advantage in the industry, the most
important factor contributing to the competitive advantage, being the bank’s extensive branch network.Based on the findings revealed from the data analysis and interpretation, the study therefore recommends among others that a well-motivated staff with proper condition of service and a good pay packages should be retained since they are the resource tasked with the duty of carrying out any policy and strategy to help organization stay in competition.
TABLE OF CONTENT
CHAPTER ONE:
INTRODUCTION
1.1 Background to the study
1.2 Statement Problem
1.3 Purpose of Study
1.4 Research Objectives
1.5 Research Questions
1.6 Theoretical Framework
1.7 Significance of the study
1.8 Limitation of the study
1.9 Scope and Delimitation of the study
1.10 Research Process
1.11 Research Plan
1.12 Operational Definition of Terms
1.13 Conclusion
References
CHAPTER TWO:
LITERATURE REVIEW
2.1 The Concept of Strategy
2.1.1 Levels of Strategy
2.2 The Concept and Evolution of Strategic Planning
2.2.1 Mission, Vision, Goals and Objectives
2.2.2 Mission (Statement)
2.2.3 Vision (Statement)
2.2.4 Goals and Objectives
2.2.5 The Relationship between Strategic Planning and Performance
2.2.6 The Impact of Strategic Planning on Performance
2.3 Competition
2.3.1 Competitive Advantage
2.3.2 Sustaining Competitive AdvantagE
2.3.3 Sources of Competitive Advantage:
2.4 Sources of a competitive advantage
2.4.1 Differentiation
2.4.2 Low Cost Strategy
2.4.3 Capacity
2.4.4 Positive Reputation
2.4.5 Learning Organization
2.5 Strategic planning and sustained competitive advantage
2.5.1 Resource based approach to sustainable competitive advantage
2.6 External Environment of GTBank Plc
2.6.1 Political Factor
2.6.2 Economic Factor
2.6.3 Social Factor
2.6.4 Technological Factor
2.6.5 Legal Factor
2.6.6 Environmental Factor
2.7 Long-term Objectives, Generic and Grand Strategies
2.7.1 Generic Strategies
2.7.2 Grand Strategies
2.8 Competitor Analysis
2.8.1 Competitor Array
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 INTRODUCTION
3.1 RESEARCH DESIGN
3.2 POPULATION OF STUDY
3.3 SAMPLING AND SAMPLING TECHNIQUES
3.4 RESEARCH INSTRUMENT
3.5 VALIDITY AND RELIABILTY OF RESEARCH INSTRUMENT
3.6 DATA ADMNISTRATION AND COLLECTION
3.7 DATA ANALYSIS
3.8 LIMITATION
3.9 CONCLUSION
REFERENCE
CHAPTER FOUR
RESULTS AND FINDINGS
CHAPTER FIVE
CONCLUSION, RECOMMENDATION AND OPTIONS
5.1 INTRODUCTION
5.2 CONCLUSIONS
5.3 RECOMMENDATIONS
5.4 OPTION OF CHOICE
5.5 COST IMPLICATION
5.6 CONCLUSION
CHAPTER SIX
IMPLEMENTATION PLAN
QUESTIONNAIRE