ABSTRACT
This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study.
The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into tables, frequencies and percentages. The research questions were answered based on the data in the table.
Data analysis and interpretation produced the following findings.
1. Bank personnel do not reflect implementation of marketing concept in their behaviour towards customers.
2. Customers spend too much time to make withdrawals or deposits.
3. Customers are subjected to discomfort and hardship in marking withdrawals or deposits.
4. Computerization in the banks is still not working effectively.
5. The quality of services given to customers is not satisfactory.
Based on the findings, the following recommendations are put forward to improve on the quality of bank services.
1. Organizing workshops and seminar to enlighten and up date personnel knowledge and still on customer service delivery.
2. Installing new generation computers for improved services.
3. Using research to monitor customers’ satisfaction or dissatisfaction and taking remedial action.
4. Attending to customers’ problems or complaints satisfactorily and promptly.
5. Monitoring staff to ensure that they actually implement the marketing concept.
6. Ensuring and maintaining quick service delivery.
The conclusion of the study is that implementation of the marketing concept in Broad Bank is still not satisfactory but the above recommendations can be used to improve on the level or quality of services given to customers.
TABLE OF CONTENTS
CONTENTS PAGES
TITLE PAGE i
APPROVAL PAGE ii
DEDICATION iii
ACKNOWLEDGEMENT iv
TABLE OF CONTENTS ix
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Formulation of Hypothesis
1.5 Significance of the study
1.6 Scope and Delimitation of the study
1.7 Limitations of the study
References
CHAPTER TWO
LITERATURE REVIEW
2.0 The meaning of Marketing Concept
2.1 Evolution of the Marketing Concept
2.2 Importance of the Marketing Concept
2.3 Recognition of Need for the practice of Marketing
Concept in Banks
2.4 Lapses Existing in the Marketing of Banking
Service in Nigeria
2.5 Application of Marketing Concept in Financial
Service Industries
References
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Population of the Study
3.2 Sources of Data
3.3 Primary Data
3.4 Secondary Data
3.5 Determination of Sample
3.6 Method of Questionnaire Distribution
3.7 Description of Data Analysis Tools
for Testing Hypothesis
References
CHAPTER FOUR
4.1 PRESENTATION, ANALYSIS AND INTERPRETATION
OF DATA
4.2 Test of Hypotheses
References
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS RECOMMENDATION
AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendation
5.3 Conclusion
BIBLIOGRAPHY
APPENDIXES
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5897/marketing-concept-its-application-by-financial-service-industries-a-case-study-of-broad-bank-nigeria-limited-4695
"Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5897/marketing-concept-its-application-by-financial-service-industries-a-case-study-of-broad-bank-nigeria-limited-4695>.
"Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5897/marketing-concept-its-application-by-financial-service-industries-a-case-study-of-broad-bank-nigeria-limited-4695>.
"Marketing Concept, Its Application By Financial Service Industries (a Case Study Of Broad Bank Nigeria Limited).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5897/marketing-concept-its-application-by-financial-service-industries-a-case-study-of-broad-bank-nigeria-limited-4695.
- Related Works
- Design And Implementation Of E-career Consultancy Services Online (case Study Of Careers Nigeria)
- Design And Simulation Of A Microprocessor- Based Industrial Arm
- Design And Implementation Of A Computerised Rural Electrification Information System For A Local Government Authority (lga) (a Case Study Of Enugu South L.g.a)
- Design And Implementation Of Online Job Consultancy Services (case Study Of Careers Nigeria)
- Design And Implementation Of A Computerised Image Transfer System In A Wide Area Network
- A Geometric Approach To Improving Active Packet Loss Measurement
- Efficient Fault-tolerant Distributed Allocation Algorithm For Cellular Network
- Design And Implementation Of A Computerized Farm Management Information System (a Case Study Of A Piggry Farm)
- Remote Electricity Billing System Automation And Implementation -ejb (a Case Study Of Nepa)
- The Design And Implementation Of A Computerised Career Choice Counselling System