ABSTRACT
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
TABLE OF CONTENT
Title page ----------------------------------------- i
Approval page------------------------------------ ii
Dedication-----------------------------------------iii
Acknowledgement---------------------------------iv
Abstract ---------------------------------------------v
Table of contents-----------------------------------vi
List of tables----------------------------------------ix
CHAPTER ONE: INTRODUCTION
Introduction ----------------------------------------1
1.1 Background of the study --------------------------3
1.2 Statement of problems------------------------------4
1.3 The purpose of the study----------------------------5
1.4 Scope of the study------------------------------------5
1.5 Research Questions----------------------------------6
1.6 Significance of the study----------------------------7
1.7 Limitations of the study-----------------------------8
1.8 Definition of Terms
CHAPTER TWO; REVIEW OF LITERATURE
2.1 What is Public Relations---------------------------11
2.2 Corporate Image-------------------------------------13
2.3 In-House Public Relations------------------------- 15
2.4 Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5 Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment------------------------------------------------------19
2.6.2 Economic Environment----------------------------------------------------19
2.6.3 Social Environment---------------------------------------------------------20
2,6,4 Legal Environment-------------------------------------------------------- 20
Social Responsibility--------------------------------------------------------- 21
2.8 Public Relations Practitioner--------------------------------------------------23
2.8.1 Ability to communicate------------------------------------------------------23
2.8.2 Likeability---------------------------------------------------------------------23
2.9 Public Relations Media------------------------------------------------------24
Bank Shareholders Relations---------------------------------------------------26
2.12Bank Mass-Media Relations----------------------------------------------26
2.13 Bank Staff Relations-----------------------------------------27
2.14 Nigeria Institute of Public Relations---------------------27
CHAPTER THREE; METHODOLOGY
3.1 Research Design-------------------------------------------29
3.2 Area of Study---------------------------------------------- 29
3.3 Population for the Study--------------------------------- 29
3.4 Sample and sampling Procedure------------------------30
3.5 Instrument for Data Collection------------------------- 30
3.6Method of Data Collection-------------------------------31
3.7 Method of Data Analysis------------------------------- 31
CHAPTER FOUR; DATA ANALYSIS
4.1 Section One
4.2 Section Two
4.3 Section Three
CHAPTER FIVE; SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation---------------------------------------44
References----------------------------------------------------46
Bibliography--------------------------------------------------47
Appendix I-----------------------------------------------------48
Appendix II----------------------------------------------------50
Appendix III----------------------------------------------------52
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu)... ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5432/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-5055
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu).." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5432/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-5055>.
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu)..." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5432/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-5055>.
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu)..." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5432/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-5055.
- Related Works
- The Role Of Broadcasting In The Rural Development (a Case Study Of Esbs(radio) Enugu)
- An Assessment Of Mass Media’s Role In Supporting Women Employment Campaign In Nigeria
- Family Planning
- An Appraisal Of Nigerian Media As An Instrument For Eradicating Corruption (a Case Study Of Federal Radio Corporation Of Nigeria’s Effects In Obasanjo’s Anti-corruption Crusade).
- Title Of The Research Work The Role Of Public Relations In Enhancing Customers’ Sati Station (a Case Study Of Nigerian Airways Enugu )
- The Role Of The Broadcast Media In The Campaign Against Hiv/aids In Nigeria
- Feedback Mechanism As A Tool In Determining Programming (a Case Study Of Esbs 2 Fm) Enugu.
- Challenges Of The Freedom Of Information Bill To The Broadcast Media (case Study Of Nta Kaduna)
- Mass Media And The Management Of Human Rights Abuses In Nigeria.
- The Need For Public Relation In National Development