ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome of other marketing variables?
Marketing communication itself is the effort by a firm or company to design and disseminate information about its product existence, features terms and the benefits to the target markets, using different medium.
This study is expected to throw more light on how effective marketing mix (product, price, promotion, place) can help accomplish organisational objectives.
TABLE OF CONTENT
Title Page
Approval
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE: INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with the Subject Matter
1.3 Problems that the Study will be Concerned with
1.4 Definition of Terms
1.5 References
CHAPTER TWO: LITERATURE REVIEW
2.1 The origin of the Subject Area
2.2 School of Thought Within the Subject Area
2.3 The School of Thought Relevant to the Problem of Study
2.4 Different Methods of Studying the Problem
2.5 Summary
2.6 References
CHAPTER THREE: CONCLUSION
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316.
- Related Works
- The Effect Of Motivation On Workers’ Productivity: (a Case Study Of The Nigerian National Petroleum Corporation
- The Practics Of Business Ethics Amongst Ogbete Main Market Traders Assocition
- The Importance Of Ethics And Social Rasponsibilities Of Business Organisation ( A Case Study Of Nigerian Bottling Company Plc Enugu )
- The Reason For Low Productivity In Agro Base Industries: (a Case Study Of Premier Cashier Industries Oghe)
- Impact Of Small Scale Business To National Economic Growth And Development (a Case Study Of Ezinne Bakeries In Ugbene Abakpa Nike Enugu)
- The Impact Of Training And Development On Employee Performance In The Banking Industry
- The Effects Of Physical Distribution On Sales Of Consumable Goods
- Effective Motivational Programmes And Productivity In Government Parastatals, (a Case Study Of Imo State Health Management Board)
- The Economic Effect Of Unemployment On The Nigeria Economy (a Case Study Of Nnewi North L.g.a. In Anambra State)
- The Impact Of Incentive (welfare Scheme) On The Performance Of Workers: A Case Study Of Nepa Plc Enugu, Enugu State