ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.
The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication (promotion) appreciated in enhancing the positive outcome of other marketing variables?
Marketing communication itself is the effort by a firm or company to design and disseminate information about its product existence, features terms and the benefits to the target markets, using different medium.
This study is expected to throw more light on how effective marketing mix (product, price, promotion, place) can help accomplish organisational objectives.
TABLE OF CONTENT
Title Page
Approval
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE: INTRODUCTION
1.1 General Background to the Subject Matter
1.2 Problems Associated with the Subject Matter
1.3 Problems that the Study will be Concerned with
1.4 Definition of Terms
1.5 References
CHAPTER TWO: LITERATURE REVIEW
2.1 The origin of the Subject Area
2.2 School of Thought Within the Subject Area
2.3 The School of Thought Relevant to the Problem of Study
2.4 Different Methods of Studying the Problem
2.5 Summary
2.6 References
CHAPTER THREE: CONCLUSION
3.1 Data Presentation
3.2 Analysis of the Data
3.3 Recommendation
3.4 Conclusion
3.5 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316>.
"The Impact Of “marketing Mix” In The Accomplishment Of Organization Objective (a Case Study Of Unilever Brothers Nigeria Plc.." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3821/the-impact-of-ldquo-marketing-mix-rdquo-in-the-accomplishment-of-organization-objective-a-case-study-of-unilever-brothers-nigeria-plc-9316.
- Related Works
- Effect Corporate Image Management As A Strategy Of Enhancing Profitability (a Case Study Of Nigeria Bottling Company, Enugu)
- Microfinance Banking As A Strategy For Small Scale Agricultural Development In Nigeria
- The Personnel Management And Administration In City Gift Supermarket, Enugu
- Financial Management In Medium Scale Enterprises (a Case Study Of Mr Biggs Enugu)
- The Problems Of Partnership Business In Nigeria (a Case Study Of Esco & Co Warri Delta State)
- Effect Of Employee Empowerment On Organization Al Performance (a Study Of First Bank Of Nigeria Plc, In Enugu Urban)
- Improving Employee Performance And Morale Through Effective Communication (a Case Study Of Enugu State Water Corporation).
- The Impact Of Sales Promotion On Customers Patronage (a Survey Of Customers In Kaduna North Local Government)
- The Role Of Personnel Department In Manpower Training And Development
- Performance Appraisal As A Tool For Achieving Organizational And Employee Development