ABSTRACT
The project work deals with the impact of personal selling on the sales volume of an organisation and an attempt is made to have an insight into Unilever Nigeria Plc Kaduna branch. The study centers on finding out the extent which the tool has a positive effect on sales volume of the organisation. The personal selling effort is responded to favourably by the consumers and company distributors because salesmen can be more persuasive and are hard to dismiss. Thus, the medium was chosen because of its full acceptance and support in achieving company goals and objectives. Also salesmen can adapt to the various needs of their customers and can tailor their messages to diverse characteristics.
TABLE OF CONTENTS
Title page - - - - - - - - - i
Declaration - - - - - - - - - ii
Approval - - - - - - - - - - iii
Dedication - - - - - - - - - - iv
Acknowledgement - - - - - - - - - v
Abstract - - - - - - - - - - vii
Table of contents - - - - - - - - viii
CHAPTER ONE
1.0 Introduction
1.1 Background of the Subject Matter
1.2 Historical Background of Unilever Nigeria Plc
1.3 Statement of General Problem
1.4 Hypothesis
1.5 Rationale for the study
1.6 Scope of the study
1.7 Limitation
CHAPTER TWO
2.0 Literature Review
2.1 Definition of Marketing and Consumer Market
2.2 Promotion Defined
2.3 Promotional Mix and Planning
2.4 Concept of Personal Selling
2.5 Nature and Importance of Personal Selling
2.6 The Personal Selling Process
2.7 Types of Salesmen
2.8 Functions of Salesmen
2.9 Training the Salesman and Problems Faced by Salesmen
CHAPTER THREE
3.0 Research Methodology
3.1 Research Method
3.2 Research Instruments/Tools used
3.3 Research Population and Sample Size
3.4 Sampling Procedure
3.5 Justifications for Samples Selection and Sample Size
3.6 Method of Data Analysis
CHAPTER FOUR
4.0 Introduction
4.1 Presentation and Analysis of Research data
4.2 Discussion of Results
4.3 Proof of Hypothesis
4.4 Summary of new findings
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendices I: Management Questionnaire
Appendices II: Customer Questionnaire
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 09). The Impact Of Personal Selling On The Sales Volume Of An Organisation. (a Case Study Of Unilever Nigeria Plc Kaduna).. ProjectStoc.com. Retrieved 09, 2014, from https://projectstoc.com/read/3045/the-impact-of-personal-selling-on-the-sales-volume-of-an-organisation-a-case-study-of-unilever-nigeria-plc-kaduna-747
"The Impact Of Personal Selling On The Sales Volume Of An Organisation. (a Case Study Of Unilever Nigeria Plc Kaduna)." ProjectStoc.com. 09 2014. 2014. 09 2014 <https://projectstoc.com/read/3045/the-impact-of-personal-selling-on-the-sales-volume-of-an-organisation-a-case-study-of-unilever-nigeria-plc-kaduna-747>.
"The Impact Of Personal Selling On The Sales Volume Of An Organisation. (a Case Study Of Unilever Nigeria Plc Kaduna).." ProjectStoc.com. ProjectStoc.com, 09 2014. Web. 09 2014. <https://projectstoc.com/read/3045/the-impact-of-personal-selling-on-the-sales-volume-of-an-organisation-a-case-study-of-unilever-nigeria-plc-kaduna-747>.
"The Impact Of Personal Selling On The Sales Volume Of An Organisation. (a Case Study Of Unilever Nigeria Plc Kaduna).." ProjectStoc.com. 09, 2014. Accessed 09, 2014. https://projectstoc.com/read/3045/the-impact-of-personal-selling-on-the-sales-volume-of-an-organisation-a-case-study-of-unilever-nigeria-plc-kaduna-747.
- Related Works
- A Study On The Factors That Increase And Decrease Job Satisfaction In First Bank Nigeria Plc
- To Determine The Impact Of Leadership Styles On Workers Performance
- An Evaluation Of The Impact Of Inflation On Financial Statement Of Selected Manufacturing Organization
- The Role Of Planning And Forecasting In Business Organization (a Case Study Of Eastern Shop Nigeria Limited Ogui Enugu, Enugu State)
- Improving The Performance Of Small-scale Enterprises In Nnewi-south Local Government Area Anambra State
- Effects Of Personnel Policies On Organisational Effectivencess, (acase Study Of Anammco Ltd, Emene Enugu
- The Role Of Nigerian Stock Exchange In Industrial Development
- The Role Of Small Industries In The Economic Development Of Nigeria (case Study Of Redima Sachet Water)
- Analysis Of Production System Design And Management In The Soft Drink Industry (a Case Study Of Limca Bottling Plant Okigwe)
- Stress And Frustration Among Nigerian Business Managers. (a Case Study Of Star Paper Mills Nig. Ltd Aba, Abia State)