ABSTRACT
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carry out this research work some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book, journals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO:
2.0 literature review
2.1 An overview of agric marketing
2.2 Classification of agricultural produce
2.3 Importance of agricultural produce
2.4 Marketing concept in agric marketing
2.5 Marketing mix for agric produce
2.6Product mix for alp
2.7 price mix for agric produce
2.8 Distribution mix for agric produce
2.9 promotion mix for agric produce
CHAPTER THREE
3.0 Details Discussion
3.1 What is price?
3.2 Type of price
3.3 pricing of agric produce
3.4 pricing objectives
3.5 The impact of pricing an agric marketing
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2012, 11). Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)... ProjectStoc.com. Retrieved 11, 2012, from https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis).." ProjectStoc.com. 11 2012. 2012. 11 2012 <https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis>.
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)..." ProjectStoc.com. ProjectStoc.com, 11 2012. Web. 11 2012. <https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis>.
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)..." ProjectStoc.com. 11, 2012. Accessed 11, 2012. https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis.
- Related Works
- Marketing Of Frozen Fish In Enugu State. (a Case Study Of Udi Local Government Area)
- Marketing Of Accounting Service In Enugu Urban (a Case Study Of Union Bank Plc)
- Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias)
- Marketing Of Insurance Services In Nigeria: Problems & Prospects
- The Effectiveness Of Product Planning And Development In The Automobile Industry In Nigeria (a Case Study Of Anammco Ltd)
- Impact Of Advertising In New Product Development (a Case Study Of Etisalat Nigeria Plc)
- Non Exportation Of Oil In Nigeria. Likely Problems Accounting For And Possible Solution
- Influence Of Packaging On The Marketing Of Consumer Goods. (a Study Of Starline Nigeria Limited.)
- A Critical Appraisal Of The Strategies Of Exportation Of Made In Nigeria Goods (a Case Study Of Nigerian Export Promotion Council)
- The Role Of Marketing Research System In The Marketing Of New Product In Enugu Metropolis.