ABSTRACT
This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carry out this research work some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book, journals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO:
2.0 literature review
2.1 An overview of agric marketing
2.2 Classification of agricultural produce
2.3 Importance of agricultural produce
2.4 Marketing concept in agric marketing
2.5 Marketing mix for agric produce
2.6Product mix for alp
2.7 price mix for agric produce
2.8 Distribution mix for agric produce
2.9 promotion mix for agric produce
CHAPTER THREE
3.0 Details Discussion
3.1 What is price?
3.2 Type of price
3.3 pricing of agric produce
3.4 pricing objectives
3.5 The impact of pricing an agric marketing
CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion
4.1 Summary of findings
4.2 Recommendation
4.3 Conclusion
Bibliography.
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2012, 11). Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)... ProjectStoc.com. Retrieved 11, 2012, from https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis).." ProjectStoc.com. 11 2012. 2012. 11 2012 <https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis>.
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)..." ProjectStoc.com. ProjectStoc.com, 11 2012. Web. 11 2012. <https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis>.
"Pricing Of Agricultural Products (a Case Study Of Sorghum Supplier In Enugu Metropolis)..." ProjectStoc.com. 11, 2012. Accessed 11, 2012. https://projectstoc.com/read/240/pricing-of-agricultural-products-a-case-study-of-sorghum-supplier-in-enugu-metropolis.
- Related Works
- An Analysis Of The Problems And Prospects Of Classified Advertising In Enugu Metropolis
- Application Of Marketing Concept In Service Industry (a Case Study Of Snow White Lawn Dry And Dry Cleaning Service)
- Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis
- Marketing Promotion In A Depressed Economy, Problems And Prospects (a Case Study Of Chokil Laboratories Enugu)
- The Attitude Of Nigerians Towards Made In Nigeria Products (a Case Study Of Curbery Shoes Ltd Onitsha Anambra State)
- Marketing Of Life Assurance Policies In Nigeria Problems And Prospects
- Marketing Technical Sales People, For Higher Productivity (a Case Study Of Emenite Nigeria Plc.)
- An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis (a Case Study Of Top-class Barbing Salon Awkunanaw)
- The Role Of Personal Selling In The Marketing Of Computer In Enugu State
- The Impact Of New Product Development On Sales Volumes (a Case Study Of Peugeot Automobile Nigeria Limited Kaduna)