ABSTRACT
This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization.
This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu.
The statement of the problem was to find the advertising strategy used and the specific advertising tools or styles employed in influencing viewer’s behaviour of television.
The research method that was used is Survey Method. Questionnaires were administered to NTA staff men, women and youth.
In order to achieve the objectives of the study, three hypothesis were formulated to guide the major activities of the study.
The following are the findings of the study:
1.Customers bring advertising to NTA Enugu.
2.NTA Enugu advertisement influences the customers and the advertising agencies / customers.
3.NTA Enugu generate a lot of revenue from such advertisements for their survival.
Based on the above findings, it was concluded that advertising is very vital in attracting viewers of television.
Based on the above conclusion, the authors recommended the following for improvement.
1.Advertising should be made more persuasive.
2.Advertising should also be made to be more product match.
3.Advertising should be made to be more creative and dynamic.
4.Efforts should concentrate on more research in advertising in terms of innovations that make advertising effective.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study/objectives
1.4 Significance of the study
1.5 Research questions
1.6 Research hypotheses
1.7 Conceptual and operational definition of terms.
1.8 Assumptions
1.9 Limitations of the study.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Sources of literature.
2.2 Message generations.
2.3 Message evaluation and selection
2.4 Message execution
2.5 Evaluation advertising effectiveness
2.6 The review.
2.7 Summary of literature review.
CHAPTER THREE
RESEARCH METHODOLOGY
3.0 Research method.
3.1 Research design
3.2 Research sample
3.3 Measuring instrument
3.4 Data collection
3.5 Data analysis
3.6 Expected results.
CHAPTER FOUR
DATA ANALYSIS AND RESULTS
4.0 Data analysis
4.1 The test of hypothesis
4.2 Opinion of responses
4.3 Findings from data presentation and analysis
4.4 Discussions of findings
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary / Conclusion
5.2 Recommendations.
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 05). Advertising: A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).. ProjectStoc.com. Retrieved 05, 2013, from https://projectstoc.com/read/1533/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu
"Advertising: A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu)." ProjectStoc.com. 05 2013. 2013. 05 2013 <https://projectstoc.com/read/1533/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu>.
"Advertising: A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).." ProjectStoc.com. ProjectStoc.com, 05 2013. Web. 05 2013. <https://projectstoc.com/read/1533/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu>.
"Advertising: A Survival Strategy For Mass Media Organisation (a Case Study Of Nigeria Television Authority, Nta, Enugu).." ProjectStoc.com. 05, 2013. Accessed 05, 2013. https://projectstoc.com/read/1533/advertising-a-survival-strategy-for-mass-media-organisation-a-case-study-of-nigeria-television-authority-nta-enugu.
- Related Works
- Influence Of Media Ownership On Professionalism
- Impact Assessment Of Western Films On Teenagers And The Question Of Cultural Promotion In African Society
- Impact Of Social Media On Students Academic Performance (a Study Old University Of Abuja)
- Comparative Analysis Of The Roles Of Mass Communication And Interpersonal Communication In Rural Development: (a Case Study Of Obeaga I8n Awgu Local Government Area, Enugu State).
- The Challenges Of Broadcast Media In The New Information Age With (case Study Of Frcn, Enugu)
- The Impact Of Breath-away Programme Cross River Television Programme On Children As Related To Social Behavioral Problems In Nigeria - A Case Study Of Yakurr Lga
- The Effect Of Electronic Media
- A Term Paper Work On Oko Community In Anambra State
- The Effect Of Voilent Film On Nigerian Children . A Case Study Of Children In Enugu Urban.
- The Impact Of Mass Media Campaign Against Aids Among Teenagers (a Case Study Of Enugu State)