The Impact Of Product Display On The Purchasing Of Fast Food And Pastries

This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference  to (Chito Partner, Enugu).

The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and modernize the display tools.  Furthermore to know why the Management divide on these display techniques.

For reliability and validity the researcher employees self administered  questionnaire, personal interviews and observation was used for the relevant staff and customers sundry burglary’s and Topmairs formula respectively.

The data was collected through primary and secondary source including their review of past works and related literature. These  data were analyzed and presented in tables and percentages.  

Finally, the researcher identified the reasons why the management adopts those product display techniques, the  impact it has on customers patronage and the way to maintain, improve and modernize those display technique, though  the researcher limited the  starchy not to include to discuss those display tools intensively or in details.

The researcher recommended and concluded that though product display is a sort of promotion, there is need for proper and accurate display.  Therefore some staff should be trained on the issue of this product display.  To take proper management and administration of the products on those display tools.

TITLE PAGE

APPROVAL PAGE

DEDICATION

ACKNOWLEDGEMENT

PREFACE

CHAPTER ONE

INTRODUCTION

Background of the study

Statement of the problem

Objective of the study

Research question

Significance of the study

Scope and Delimitation of the study

Definition of Important terms.

CHAPTER TWO

Review of Related

CHAPTER THREE

RESEARCH METHODOLOGY

Research design

Population of study

Sources of data

Sample size

Sampling technique

Research Instrument

Method of data treatment

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF DATA

CHAPTER FIVE

DISCUSSION OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONS.

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