ABSTRACT
This study focused on effective pricing strategies for purchasing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.
-To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux.
-To determine how prices of Royalux affect its demand, position and market shares.
-To find out how customers respond to different prices of different quality of products.
The scope of the study was limited to Enugu Metropolis. In sourcing for the required informtion, the researcher used both primary and secondary data which collected through oral interviews and administration of three sets of questionnaire one for the management and relevant staff of Hardis and Dromades, others for consumer and distributors. Bowloy’s formular was used to determine the sample size of consumers while Topmans formular was used for Distributors whist a census survey was used for the management/ relevant staff of Hardis and Dromades. Data were organized, analysed, interpreted and summaried using tables, percentages, pie chart and histogram, and chi-square statistics were used to test the three hypotheses formulated.
Based on the analysis, the following finding were made;
-That Hardis and Dromades products become a household name in Enugu.
-That the firms cost of production was given the highest consideration in setting price for Royalux.
-The high cost of transportation and handling cost contributed to increase in price of Royalux
-That the wholesales and consumer of Hardis product were encourage to a reasonable price to buy Royalux.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Formulation of hypothesis
1.5 Scope of the study
1.6 Definition of term
CHAPTER TWO
2.0 Literature review
2.1 Overview of pricing
2.2 Objective of pricing
2.3 Pricing strategies
2.4 Factor influencing price (Determination)
2.5 Impact of pricing on the purchasing of New product
2.6 Pricing strategies Adopted for purchasing new product.
2.7 Pricing strategies for the purchasing of Royalux.
CHAPTER THREE
3.0 Research methodology
3.1 Sources of data
3.2 Research instrument used
3.3 Population of study
3.4 Determination of sample size
3.5 Sampling techniques
3.6 Method of data analysis and treatment
3.7 Questionnaire administration
3.8 Limitations of study
CHAPTER FOUR
4.0 Data presentation, analysis and interpretation
4.1 Presentation and analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings, recommendation & conclusion
5.1 Summary of findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendix
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2013, 03). Effective Pricing Strategies For Purchasing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).. ProjectStoc.com. Retrieved 03, 2013, from https://projectstoc.com/read/1156/effective-pricing-strategies-for-purchasing-of-new-products-a-case-study-of-royaluz-by-hardis-and-dromades-ltd-in-enugu-state
"Effective Pricing Strategies For Purchasing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State)." ProjectStoc.com. 03 2013. 2013. 03 2013 <https://projectstoc.com/read/1156/effective-pricing-strategies-for-purchasing-of-new-products-a-case-study-of-royaluz-by-hardis-and-dromades-ltd-in-enugu-state>.
"Effective Pricing Strategies For Purchasing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).." ProjectStoc.com. ProjectStoc.com, 03 2013. Web. 03 2013. <https://projectstoc.com/read/1156/effective-pricing-strategies-for-purchasing-of-new-products-a-case-study-of-royaluz-by-hardis-and-dromades-ltd-in-enugu-state>.
"Effective Pricing Strategies For Purchasing Of New Products (a Case Study Of Royaluz By Hardis And Dromades Ltd, In Enugu State).." ProjectStoc.com. 03, 2013. Accessed 03, 2013. https://projectstoc.com/read/1156/effective-pricing-strategies-for-purchasing-of-new-products-a-case-study-of-royaluz-by-hardis-and-dromades-ltd-in-enugu-state.
- Related Works
- The Impact Of Inventory Management On Service Delivery In Public Health Facilities: A Case Study Kidera Health Centre Iii
- Role Of Sourcing In The Achievement Of The Profit Objective Of Organization
- Purchasing Research As A Tool For Public Procurement In The Service Industry A Case Study Of Aiico Insurance Company Operations In Enugu Metropolis
- The Role Of Purchasing In The Service Industries (a Case Study Of Selected Laundry And Dry Cleaning Firms In Enugu Metropolis)
- Inventory Control And Its Impact On Profitability
- Negotiation As A Cost Reduction Tool In Materials Purchases (a Case Study Of Asaba Tex Nigeria Limited)
- Variety Reduction As A Tool For Effective Materials Control (a Case Study Of Nigeria Bottling Company Plc)
- The Contribution Of Public Infrastructure In Community Development (a Case Study Of Nigeria)
- Administration In Purchasing Of Hotel Business In Imo State A Case Study Of Hotel C Of Federal Polytechnic Nekede, Owerri
- The Effectiveness Of Purchasing Planning And Control In A Manufacturing Organization: A Case Study Of Anammco In Enugu.