Abstract
Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness StoutinIkejacommunityof Lagos State. Theresearcher madeuseof thesurveydesignto gather necessaryinformation. Simple random sampling was used to select a sample ofthe population. Through theresearch methodologyinvolving collection ofdata fromasampleof residents ofIkejainLagos State,
theresearcher applied self-administered questionnairetoobtain primarydata which was later analyzed bysimple percentage and the hypothesesweretested usingthechi-squareanalysis method. The resultshowed that television was viewed as the mostpreferred medium of advertisement of Guinness Stout. The researchermadethe recommendation based on the findings that moreattention should be focusedonusingtelevision medium for advertisement of Guinness Stout.
Table of Content
ChapterOne: Introduction
1.1 Background ofTheStudy 1
1.2 Statement ofTheProblem 5
1.3 Objectiveof TheStudy 5
1.4 ResearchQuestions 6
1.5 Hypotheses 6
1.6 Scopeof theStudy 6
1.7 Significanceof theStudy 7
1.8 Operational Definition ofSignificant Terms 7
ChapterTwo: Review of Literature
2.1Introduction 8
2.2 Reviewof Concepts 8
2.3 Reviewof Related Studies
2.4 Theoretical Framework
2.5 SummaryofLiteratureReview
ChapterThree:ResearchMethod
3.1Introduction
3.2 ResearchDesign
3.3 Population of Study
3.4 SamplingTechnique
3.5 Description of ResearchInstrument
3.6 Validityand Reliabilityof Data Gathering Instrument
3.7 Method ofData Collection
3.8 Method ofData Analysis
ChapterFour: DataPresentationandDiscussionOfFindings
4.1Introduction
4.2 Data Presentation and Analysis
4.3 Test of Hypotheses
4.4 Discussion of Findings
ChapterFive:Summary, ConclusionandRecommendations
5.1Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions forFurther Studies
References
Appendix A
Appendix B
Questionnaires
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2016, 11). Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.. ProjectStoc.com. Retrieved 11, 2016, from https://projectstoc.com/read/8201/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-1756
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State." ProjectStoc.com. 11 2016. 2016. 11 2016 <https://projectstoc.com/read/8201/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-1756>.
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.." ProjectStoc.com. ProjectStoc.com, 11 2016. Web. 11 2016. <https://projectstoc.com/read/8201/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-1756>.
"Influence Of Television Advertising On Consumer Buying Habits Of Guinness Stout In Ikeja Community Of Lagos State.." ProjectStoc.com. 11, 2016. Accessed 11, 2016. https://projectstoc.com/read/8201/influence-of-television-advertising-on-consumer-buying-habits-of-guinness-stout-in-ikeja-community-of-lagos-state-1756.
- Related Works
- The Impact Of Advertising On The Marketing Of Global System For Mobile (gsm) Communication In Enugu State: (a Study Of Mtn Nigerian Communication Limited)
- Impact Of Television Advertising On Etisalat Market Audience (a Study Of Owerri Metropolis, Imo State).
- Radio Programmes In National Development (a Case Study Of Ibc Radio Station, Owerri – Imo State
- Audience Perception Of The Punch Newspaper Cartoons: A Study Of Caritas University.
- Advertising Development From In Nigeria From 1960-date
- The Role Of Computers In Management Information System A Case Study Of National Fertilizer Company Of Nigeria (nafcon) Onne)
- The Effect Of Media Programme On Rural Development (a Case Study Of Onu Oha On Esbs Programme
- Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
- Role Of “na So I See Am” Programme Of Murhi International Television (mitv) In The Integration Of Yoruba And Egun Ethnic Groups
- An Assessment Of Mass Media's Role In The Campaign Against Drug Abuse In Nigeria