ABSTRACT
Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.
This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.
To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.
Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.
Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.
TABLE OF FIGURE
Organizational structure
Information flow diagram
Good receive note
Store ledger card
Daily record form
Random file access process
Goods received note file
Store ledger form file
Daily record form file
Procedure chart
System flow chart
Program flow chart
TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
ORGANISATION OF WORK
TABLE OF FIGURE
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 STATEMENT OF PROBLEM
1.2 PURPOSE OF THE STUDY
1.3 AIMS AND OBJECTIVES
1.4 SCOPE OF THE STUDY
1.5 LIMITATION
1.6 ASSUMPTION
1.7 DEFINITION OF TERM
CHAPTER TWO
2.0 LITERATURE REVIEW
CHAPTER THREE
3.0 DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM
3.1 FACT FINDING METHOD USED
3.2 ORGANISATIONAL STRUCTURE
3.3 OBJECTIVE OF THE EXISITNG SYSTEM
3.4 INPUT, PROCESS, OUTPUT ANALYSIS
3.5 INFORMATION FLOW DIAGRAM
3.6 PROBLEM OF THE EXISTING SYSTEM
3.7 JUSTIFICATION FOR THE NEW SYSTEME
CHAPTER FOUR
4.0 DESIGN OF THE NEW SYSTEM
4.1 OUTPUT SPECIFICATION AND DESIGN
4.2 INPUT SPECIFICATION AND DESIGN
4.3 FILE DESIGN
4.4 PROCEDURE CHART
4.5 SYSTEM FLOW CHART
4.6 SYSTEM REQUIREMENTS
CHAPTER FIVE
5.0 IMPLEMENTATION
5.1 PROGRAM DESIGN
5.2 PROGRAM FLOW CHART
5.3 PSEUDOCODE
5.4 SOURCE PROGRAM
5.5 TEST RUN
CHAPTER SIX
6.0 DOCUMENTATION
CHAPTER SEVEN
7.0 RECOMMENDATION
7.1 CONCLUSION
REFERENCE
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 12). Design And Implementation Of Computer Based Marketing Information System (a Case Study Of Guniess Nig. Plc).. ProjectStoc.com. Retrieved 12, 2014, from https://projectstoc.com/read/5657/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748
"Design And Implementation Of Computer Based Marketing Information System (a Case Study Of Guniess Nig. Plc)." ProjectStoc.com. 12 2014. 2014. 12 2014 <https://projectstoc.com/read/5657/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748>.
"Design And Implementation Of Computer Based Marketing Information System (a Case Study Of Guniess Nig. Plc).." ProjectStoc.com. ProjectStoc.com, 12 2014. Web. 12 2014. <https://projectstoc.com/read/5657/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748>.
"Design And Implementation Of Computer Based Marketing Information System (a Case Study Of Guniess Nig. Plc).." ProjectStoc.com. 12, 2014. Accessed 12, 2014. https://projectstoc.com/read/5657/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748.
- Related Works
- Design And Implementation Of Computerized Livestock Management Information System
- Messaging Service Over Tcp/ip In Local Area Networks
- Design And Implementation Of Telecom Inventory Maintenance And Services Application With Error Tracking (a Case Study Of Globacom Enugu Branch)
- I-cloud Technology And Application
- Design And Implementation Of Examination Result According To Classes (case Study Of Imt Enugu)
- The Impact Of Computer Technology On Accounting System And Its Effect On Employment
- Design And Implementation Of An Online Hotel Reservation System
- Modus Operandi Of Search Engines
- Provision Of A Mobile Value Added Location Based Services Of Hotels Within New Haven And Independence Layout In Enugu State
- Design And Implementation Of Tcp/ip Chat Client Server Option And Challenges