ABSTRACT
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of tables
CHAPTER ONE: INTRODUCTION
Introduction
1.1 Background of the study
1.2 Statement of problems
1.3 The purpose of the study
1.4 Scope of the study
1.5 Research Questions
1.6 Significance of the study
1.7 Limitations of the study
1.8 Definition of Terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1 What is Public Relations
2.2 Corporate Image
2.3 In-House Public Relations
2.4 Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5 Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment
2.6.2 Economic Environment
2.6.3 Social Environment
2,6,4 Legal Environment
Social Responsibility
2.8 Public Relations Practitioner
2.8.1 Ability to communicate
2.8.2 Likeability
2.9 Public Relations Media
Bank Shareholders Relations
2.12 Bank Mass-Media Relations
2.13 Bank Staff Relations
2.14 Nigeria Institute of Public Relations
2.15 CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Area of Study
3.3 Population for the Study
3.4 Sample and sampling Procedure
3.5 Instrument for Data Collection
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR; DATA ANALYSIS
4.1 Section One
4.2 Section Two
4.3 Section Three
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix I
Appendix II
Appendix III
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu.. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3875/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-7488
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3875/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-7488>.
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu.." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3875/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-7488>.
"The Role Of Public Relations In Community Banking (a Case Study Of Nnebuife Community Bank Nigeria Limited Enugu.." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3875/the-role-of-public-relations-in-community-banking-a-case-study-of-nnebuife-community-bank-nigeria-limited-enugu-7488.
- Related Works
- The Impact Of Seminars, Workshops And Conference In The Promotion Of Cooperative Business Enterprise (a Case Study Of Activities Of Ecofed In Promoting Cooperatives In Enugu)
- Attitude Of Female Caritas University Mass Communication Students Towards Journalism As A Career
- An Assessment Of The Effects Of Television Programmes On Youths. (a Case Study Of Campus Circuit On Minaj Broadcast International)
- A Comparative Study On The Importance Of Pidgin English In Broadcasting
- A Comparative Study Of Newspaper Readership Amongst Youths In Enugu Urban (a Study Of Youths In Enugu Urban)
- Influence Of News Censorship On The Performance Of Media Houses In Nigeria (a Study Of Nasarawa Broadcasting Service, Lafia).
- A Comparative Analysis Of The Problems Facing Private Televisions And Government Televisions In The Dissemination Of Information In Nigeria
- Evaluation Of The Role Of The Internet In Elevating Communication Efficiency In Nigeria
- Communication Imbalance Exist In The Coverage Of Rural And Urban News By Nigerian Newspapers
- The Role Of The Media In The Crusade Against Global Terrorism – A Case Study Of The Vanguard And Punch Newspapers