ABSTRACT
Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.
Chapter one contains a general discussion of marketing concept as see by different people. It went further to state the problems associated with the study, problems that the study will be concerned with, the importance of the studying the area and the definition of terms.
Number of past related literature examined by other studies which contains the origin of the study, school of thought within the subject area, school of thought to the problem of the subject, different methods of studying the problem and summary.
Chapter three deals with conclusion, presentation of data, the data got from the research survey were analyzed, recommendation made by the researchers to ensure, if banks would put the recommendation made in the study in to use, these will not only to satisfied customers with service offered, but a continuous increase in profit made thereby making the problem of the banks a thing of the past and finally is conclusion of the research.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Chapter one: Introduction
1.1 General Background of the study
1.2 Problem associated with the study
1.3 Problems that the study will be concerned with
1.4 The importance of studying the area
1.5 Definition of the important terms
1.6 References
Chapter two: Review of related literature
2.1 The Origin of the study
2.2 The school of the thought with the subject area
2.3 The school of thought to the problem of the study
2.4 Different methods of studying the problem
2.5 Summary
2.6 References
Chapter three
3.1 Conclusion
3.2 Data presentation
3.3 Analysis of data
3.4 Recommendation
3.5 Conclusion
3.6 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu)." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476.
- Related Works
- Promotion Strategies For The Marketing Of Educational Services In Enugu (a Case Study Of (esut) Enugu State University Of Science And Technology)
- The Impact Of Modern Packaging On Product Sales In The Cosmetics Industry In Enugu Metropolis (a Case Study Of P.z Industries Plc Emene)
- The Impact Of Advertising On Sale Of Mobile Phone In Enugu Metropolis
- Market Acceptability Of Locally Made Cosmetics Products (beauty Aids) In Nigeria, A Case Study Of Female Consumers In Enugu Urban
- An Assessment Of The Physical Distribution Of Soft Drink (a Case Study Of Nigerian Bottling Company Onitsha L.g.a Anambra State)
- Fashion Products And Consumer Perception Of Fashion Designing Firms In Anambra State.
- New Product Development And Organizational Performance (study Of Grand Malt)
- Customer Services In Financial Institutions, A Step Towards Improving Profitability (a Case Study Of Union Bank Plc, Oko)
- Assessment Of The Impact Of Consumer Protection Agencies In Abia State: A Study Of Cpc And Nafdac
- The Impact Of Road Transportation Mode On The Marketing Of Consumer Goods In Nigeria (a Case Study Of Enugu Metropolis)