ABSTRACT
Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.
Chapter one contains a general discussion of marketing concept as see by different people. It went further to state the problems associated with the study, problems that the study will be concerned with, the importance of the studying the area and the definition of terms.
Number of past related literature examined by other studies which contains the origin of the study, school of thought within the subject area, school of thought to the problem of the subject, different methods of studying the problem and summary.
Chapter three deals with conclusion, presentation of data, the data got from the research survey were analyzed, recommendation made by the researchers to ensure, if banks would put the recommendation made in the study in to use, these will not only to satisfied customers with service offered, but a continuous increase in profit made thereby making the problem of the banks a thing of the past and finally is conclusion of the research.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Chapter one: Introduction
1.1 General Background of the study
1.2 Problem associated with the study
1.3 Problems that the study will be concerned with
1.4 The importance of studying the area
1.5 Definition of the important terms
1.6 References
Chapter two: Review of related literature
2.1 The Origin of the study
2.2 The school of the thought with the subject area
2.3 The school of thought to the problem of the study
2.4 Different methods of studying the problem
2.5 Summary
2.6 References
Chapter three
3.1 Conclusion
3.2 Data presentation
3.3 Analysis of data
3.4 Recommendation
3.5 Conclusion
3.6 References
Disclaimer: Note this academic material is intended as a guide for your academic research work. Do not copy word for word. Note: For Computer or Programming related works, some works might not contain source codes
CITE THIS WORK
(2014, 10). Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).. ProjectStoc.com. Retrieved 10, 2014, from https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu)." ProjectStoc.com. 10 2014. 2014. 10 2014 <https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. ProjectStoc.com, 10 2014. Web. 10 2014. <https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476>.
"Effective Application Of Marketing Concept In Bank Service (a Case Study Of Commercial Bank In Enugu).." ProjectStoc.com. 10, 2014. Accessed 10, 2014. https://projectstoc.com/read/3873/effective-application-of-marketing-concept-in-bank-service-a-case-study-of-commercial-bank-in-enugu-3476.
- Related Works
- Impact Of Effective Public Relations In Marketing Expansion Of Banking Services In Enugu Metropolis (a Case Study Of All States Trust Bank Plc)
- Promotion As A Strategic Instrument In The Marketing Of Malt Drinks (a Study Of Guinness Nigeria Plc, Enugu Metropolis)
- The Role Of Personal Selling In The Marketing Of Computer In Enugu State
- Marketing Research As A Tool For Profitability In The Service Industry A Case Study Of Aiico Insurance Company Operations In Enugu Metropolis
- Strategies For Introducing A New Product In The Market (a Case Study Of Fanta Lemon Of Coca-cola Company In Enugu Metropolis)
- The Role Of Advertising In The Marketing Of New Business (a Study Of Shoprite, Enugu)
- Service Quality – A Catalyst For Creating Customer Patronage For Bank Services (a Case Study Of Diamond Bank Nigeria Plc Enugu Man Branch Enugu)
- Role Of Marketing Information System In Enhancing Sales
- Strategies For Introducing A New Product In The Market (a Case Study Of Encristo Phamaceuticals Limited In Enugu)
- Consumer Brand Preference In The Purchase Of Beverage In Enugu Metropolis