The Effect Of Outsourcing On Business Competitive Positioning In The Nigeria Business Environment (a Study Of Nigeria Breweries Enugu)

This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment.  A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service providers. It is one practice that is currently shaping the way companies do business around the world. The main objective of this study is to find out if there are problems common with outsourcing as a business practice and also to find out the core reasons why companies outsource the production of some of its goods and service in their bid to achieve competitive advantage. Using a descriptive method, the result from the findings revealed that outsourcing could spur innovation. It can equally positively influence cost and quality. Outsourcing could equally be a strategic option for keeping tab with the latest developments in technology.  Based on the results obtained, a number of recommendation were put forth by the researcher.  Chief among them remained that companies must not outsource its strategically relevant processes.  Key processes that hold keys to its competitive advantages must be performed in house. Moreover, strategic mutually benefiting relationships must be forged between the company and its service providers.  In essences, outsourcing aids in business competitive positioning.

Title Page          i

Approval Page          ii

Dedication          iii

Acknowledgement        iv

Abstract           v

Table of Contents         vi

Chapter One 

Introduction 

1.1 Background of the Study       1

1.2 Statement of the Problem      4

1.3 Objectives of the study       5

1.4 Scope of the study        5

1.5 Research Questions        6

1.6 Limitations of the study      7

1.7 Definition of Terms        8

References 

CHAPTER TWO

2.1 Literature Review        14

2.2 Rationales for Outsourcing     18

2.3 Types of Outsourcing       20

2.4 Pricing Decisions in Outsourcing     24

2.5 Other Strategic Issues in Outsourcing    26

2.6 Hidden Costs in Outsourcing      29

2.7 Process of Outsourcing       31

2.8 Key Skills in Outsourcing Arrangements   32

References 

CHAPTER THREE:

Research design and methodology 

3.1 Research Design       36

3.2 Area of the study        36

3.3 Population of the study      37

3.4 Sample and Sampling Procedure     37

3.5  Instrument for Data Collection     38

3.6 Validity of the Instrument     39

3.7 Reliability of the Instrument      40

3.8 Method of Data Collection      41

3.9 Method of Data Analysis       41

References

CHAPTER FOUR: 

Data presentation and Analysis 

4.1 Presentation and Analysis of Data    44

4.2 Summary of Findings       55

CHAPTER FIVE: 

Discussion of Result, Conclusion and Recommendations 

5.1 Discussion of Result       57

5.2 Implication of the Research Findings    61

5.3 Conclusion         65

5.4 Suggestion for Further Studies     66

5.5 Recommendations       67

5.6 Contribution to Knowledge      70

Bibliography

Appendix